Why Most Businesses Waste Time, Money, and Energy Talking to the Wrong People

Dave Smith

Published on: 21/01/2026

Marketing to everyone is costing you time and money. Discover how to identify and attract the right customers — the ones ready to say yes — with Strategic Marketing that speaks directly to who they really are.

Marketing Strategy

Your Target Or Ideal Customer

Dave Smith

Published on: 23/10/2023

Find your ideal customer - the key to business success lies in knowing and serving them exceptionally well.

Marketing Strategy